The system

The three numbers
that set the price.

In B2B SaaS, valuation comes down to three metrics. Every part of the First Gear system is built to move one of them. This is what your investors are really looking at.

Run your business case → Project your three-year impact in 60 seconds. Work email required.
Metric 01
ARR growth
How fast new revenue arrives
Metric 02
NRR
How much of it stays and expands
Metric 03
Rule of 40
Whether you grow with discipline

Each metric has a pain pattern. Each pain has a product.

When one of these three numbers slips, it is usually traceable to a specific operating problem. The First Gear platform names the problem and the product that solves it.

ARR growth
Growth stalls
Chassis
Precision targeting
NRR
The base leaks
Engine
Structured outbound
Rule of 40
Efficiency is poor
Navigation
Diagnose, not demo
Ignition services
The activation layer that starts the whole system
Built on 30 years of software sales leadership

Why this framing

Operators get measured on the wrong things. Investors measure these.

The dashboards your team optimises for and the metrics your board cares about are often not the same thing. The First Gear system collapses the gap.

01

ARR growth is a targeting problem first

Most stalls trace back to chasing the wrong accounts. The activity is there. The fit is not. Chassis fixes the input before optimising the output.

02

NRR is set in the first 90 days

Net revenue retention is decided early, when expectations are framed and trust is built or eroded. The Engine, the Book, and the four-persona buying-group model stop the bleed before it starts.

03

Rule of 40 rewards diagnosis

Pushing more pitches at the wall is expensive. Diagnostic discovery closes deals at higher value with less burn. The maths follows.

The business case

See your three numbers, projected.

Eight inputs your team has to hand. We show you the three-year trajectory of ARR growth, NRR and Rule of 40 once the system is running.

Step 1 of 2 · Your numbers

Tell us where you are today.

These are indicative starting figures, calibrated against typical patterns across B2B SaaS. Two things to know: the numbers are refined precisely in your Navigation session where the real diagnosis happens, and the model's accuracy improves with every engagement as our dataset grows.

A$
In Australian dollars.
How many active paying customers.
%
Year-on-year ARR growth.
weeks
From qualified opportunity to closed deal.
%
What you actually close.
%
Annual GRR. If you track NRR, use that.
%
Vs inbound and referrals.
A$
Or leave blank, we will derive from ARR and customers.
Indicative only. Refined in your Navigation session.
Three-year projection

Your three numbers, moving in the right direction.

Metric 01
ARR growth
TodayYr 1Yr 2Yr 3
3-yr ARR uplift
Metric 02
Net revenue retention
TodayYr 1Yr 2Yr 3
GRR at year 3
Metric 03
Rule of 40
TodayYr 1Yr 2Yr 3
3-yr Rule of 40 lift
Step 2 of 2 · The refined case

These are starting numbers. The real ones come from a Navigation session.

Enter your details and we will generate a branded PDF report with your three-year projection, the charts above, and an overview of how the engagement works. The model's accuracy improves with every client we run through the platform.

Thanks. Your report has downloaded. We will be in touch within one business day to set up the Navigation session.

Move the three numbers that matter.

An initial conversation costs you an hour. We will tell you, honestly, which of the three is your real problem.

Get in touch