How It Works | Four-Phase Revenue Engagement

Phase one

The Chassis build

Weeks 1 to 3

Together we work through your customer data and your positioning. We find the structural condition that predicts your best customers, validate it against your own pattern recognition, and lock the three value propositions your team will actually defend.

Live website and positioning analysis
Customer data review with your founder or sales leader
Ideal customer profile, statistically derived
Three locked, defensible value propositions
Tiered, territory-assigned account list

You know exactly which accounts to chase, and why.

Phase two

The Engine activation

Weeks 4 to 8

We lock the Book, configure the 16-touchpoint motion across four full personas, brief your partners, and train your team on the discipline before any touchpoint fires. The first wave runs under oversight, so the content and sequencing can be adjusted before scale.

Your Book locked: the durable story, indexed by theme, persona and touch
16 touchpoints configured: four touches across four personas
Partners identified, briefed, and commercially aligned
AE team trained on the trust-gate discipline and the four-wave order
Coverage Model calibrated against your pipeline target
First wave launched with active oversight

A live, four-persona outbound motion pointed at the right accounts.

Phase three

Navigation in the field

Weeks 9 to 14

This is the deep enablement programme, not a single training session. Your sellers learn the craft of diagnosis — silence, the second and third question, laddering from symptom to commercial impact, the no-number-no-service principle. We coach or co-facilitate the highest-stakes conversations live.

Trust-based selling enablement curriculum
Account-specific question sets, priority-weighted by Engine signals
Live coaching or co-facilitation on the deals that matter most
Proof of Value design with success metrics agreed
Embedded contract structure across the proof points

Sellers who can run a real diagnostic. Deals that close at higher value.

Phase four

The system, running

Week 14 onwards

Now the system runs as a permanent capability. Every Navigation conversation feeds back into Chassis, sharpening your targeting for the next cycle. We move from concierge delivery into a lighter advisory cadence, with the option to embed deeper as you scale.

Quarterly Chassis refresh on the back of new conversation data
Coverage model reviewed monthly against the live pipeline
Ongoing advisory or embedded support as needed
Pattern recognition that compounds with every deal

A revenue programme that gets sharper, not staler, over time.

What you bring, what we bring

The work is shared.

This is not a service that runs in a black box. We build with you, in the room, so the discipline lives inside your team after the engagement.

What you bring

Customer data — a CSV export from your CRM
Honest pattern recognition about who really buys and stays
Time from your founder or sales leader in the build sessions
A team willing to learn a new discipline
The will to act on what the data shows

What we bring

A connected platform that targets, engages, and closes
Thirty years of revenue leadership built into the system
The discipline that holds the gates when it matters
Coaching that stays with your team after we leave
A system that compounds with every deal you close

From a first conversation to closed deals.