How it works

From a first conversation to closed deals.

An engagement runs in four phases. Each one has a clear job, a clear timeline, and a clear outcome you can see and measure. No surprises.

01
Phase one

The Chassis build

Weeks 1 to 3

Together we work through your customer data and your positioning. We find the structural condition that predicts your best customers, validate it against your own pattern recognition, and lock the three value propositions your team will actually defend.

  • Live website and positioning analysis
  • Customer data review with your founder or sales leader
  • Ideal customer profile, statistically derived
  • Three locked, defensible value propositions
  • Tiered, territory-assigned account list
You know exactly which accounts to chase, and why.
02
Phase two

The Engine activation

Weeks 4 to 8

We configure the outbound motion, brief your partners, and train your team on the discipline before any touchpoint fires. The first wave runs under oversight, so the content and sequencing can be adjusted before scale.

  • Wave one content sharpened to your locked positioning
  • Partners identified, briefed, and commercially aligned
  • AE team trained on the trust-gate discipline
  • Coverage model calibrated against your pipeline target
  • First wave launched with active oversight
A live, structured outbound motion pointed at the right accounts.
03
Phase three

Navigation in the field

Weeks 9 to 14

As accounts warm up, your sellers run the diagnostic conversations with us coaching or co-facilitating. Each one ends in a designed Proof of Value with the contract embedded in it, so the proof itself closes the deal.

  • Pre-session briefs for every conversation
  • Account-specific question sets
  • Live coaching or co-facilitation
  • Proof of Value design with success metrics agreed
  • Embedded contract structure across the proof points
Deals that close at higher value, with cleaner conversations.
04
Phase four

The system, running

Week 14 onwards

Now the system runs as a permanent capability. Every Navigation conversation feeds back into Chassis, sharpening your targeting for the next cycle. We move from concierge delivery into a lighter advisory cadence, with the option to embed deeper as you scale.

  • Quarterly Chassis refresh on the back of new conversation data
  • Coverage model reviewed monthly against the live pipeline
  • Ongoing advisory or embedded support as needed
  • Pattern recognition that compounds with every deal
A revenue programme that gets sharper, not staler, over time.

What you bring, what we bring

The work is shared.

This is not a service that runs in a black box. We build with you, in the room, so the discipline lives inside your team after the engagement.

What you bring

  • Customer data — a CSV export from your CRM
  • Honest pattern recognition about who really buys and stays
  • Time from your founder or sales leader in the build sessions
  • A team willing to learn a new discipline
  • The will to act on what the data shows

What we bring

  • A connected platform that targets, engages, and closes
  • Thirty years of revenue leadership built into the system
  • The discipline that holds the gates when it matters
  • Coaching that stays with your team after we leave
  • A system that compounds with every deal you close

Ready to start in first gear?

An initial conversation costs you nothing but an hour. We will tell you, honestly, whether the system is right for where you are.

Get in touch