The platform

Three products. One revenue engine.

Chassis finds the right accounts. Engine warms them up. Navigation closes the deal. Each one feeds the next, so the system gets sharper with every cycle.

01 Chassis/ 02 Engine/ The Book/ 03 Navigation
Product One

Chassis

Precision targeting,
built from your own data.
chassis / ideal customer profile / build
v2.4
ICP Builder — Active customer base
Statistical fit derived from 247 verified customers
Live   updated 4m ago
Confidence
94%
↑ 6.2 pts
Best-fit accounts
312
from 4,180 reviewed
Avg deal value
$68k
+22% vs baseline
Predicted close
31%
vs 14% generic list

Tier A — Top fit accounts

Helix OperationsSaaS · 220 FTEA1
Northwind LogisticsSupply chain · 410 FTEA1
Ferrous IndustriesManufacturing · 880 FTEA2
Mosaic Health GroupHealthcare · 650 FTEB1
Ardent Capital PartnersFinServ · 180 FTEB1
Pendulum AnalyticsSaaS · 90 FTEC1

Locked value propositions

Eliminates revenue leakage
92%
✓ LOCKED
Cuts onboarding to 7 days
87%
✓ LOCKED
Board-ready evidence layer
81%
✓ LOCKED

The foundation of the whole system. Chassis finds your best-fit customers by analysing the ones you already have. The output is a real ideal customer profile, every account scored, every territory assigned cleanly across your team.

No more debates about who to chase. No more lists built on instinct. The right accounts, ranked and ready, before a single message goes out.

You cannot start the Engine without a Chassis.
A
A real ICP
Built from your own customer data, not a generic template
B
Locked positioning
Three verified value props your team genuinely believes in
C
Account tiering
Every account scored and ranked before outreach begins
D
Clean territories
Assigned across industry, geography, or named accounts
Product Two

Engine

Structured outbound
that earns the conversation.
engine / account coverage / q2 wave
LIVE
Account Coverage Board
312 accounts · 16 touchpoints · 4 personas · Wave 3 active
All Tier A Tier B Ready

Coverage Model  ·  expected pipeline $3.4M

38% cold
41% warm
21% green
118 accounts 128 accounts 66 accounts
AccountWave / PersonaScoreRAGStatus
Helix OperationsVP Operations: J. Patel · Tier A1
Wave 4 · Economic Buyer
87
READY
Northwind LogisticsChampion: S. Romano · Tier A1
Wave 3 · Partner
62
ENGAGED
Ferrous IndustriesChampion: A. Chen · Tier A2
Wave 4 · Economic Buyer
79
READY
Mosaic Health GroupChampion: pending · Tier B1
Wave 1 · Champion
31
HOLD
Ardent Capital PartnersDirector, Finance: L. Forrester · Tier B1
Wave 2 · Technical Buyer
58
ENGAGED

A 16-touchpoint sequence that warms a whole account across four full personas, not just one inbox. Engine reaches the Champion, the Technical Buyer, the Partner, and the Economic Buyer in the right order, and protects the most valuable relationship in the deal.

Four personas, four touchpoints each (Attraction, then three USPs). Hard gates between waves so the Economic Buyer is never contacted cold and never early.

Earn the right to discover.
Wave 1 · Direct

Champion

Director or Head of

Daily pain, internal credibility. Four touches build trust before anything is asked.

Wave 2 · Direct + partner

Technical Buyer

Architect or IT Lead

Integration, security, feasibility. The Champion vouches; the Partner validates.

Wave 3 · Partner

Influencer / Partner

Channel or alliance partner

A full persona, not a side mechanism. Four touches arm them to vouch the Economic Buyer in.

Wave 4 · Partner-led

Economic Buyer

CEO, CFO, or CRO

Warm only, always. The hard gate: no Economic Buyer outreach without a Partner introduction.

A
16-touchpoint sequence
Attraction plus three USP touches for each of the four personas
B
Hard gates between waves
The Economic Buyer is never contacted cold and never early
C
Coverage to pipeline
The maths is visible, so gaps become conversations not surprises
D
Algorithmic Navigation trigger
The system decides when the account is ready, not the seller

Inside the Engine

The Book. The Content Engine.

You write the Book once, with us, in the Ignition session. Your proof. Your voice. The three USPs Chassis derived from your actual best customers.

From then on, the Engine reads your Book and fills every one of the 16 touchpoints with the section that lands hardest for each persona, each touch, each USP. No generic templates. No borrowed copy. Your story, told four different ways to four different personas.

Your story. Your voice. Sharper every cycle.
The same touchpoint, two ways
Generic outbound Template · off-the-shelf
From: sdr@vendor.com
Subject: Quick chat next week?

Hi Jess,

I noticed you’re VP Operations at Helix and thought you’d be a great fit for our platform.

We help companies like yours improve revenue operations and drive efficiency. Would you be open to a 15-minute call next Tuesday at 2pm?

Best,
Tom

From the Book Champion · Attraction touch
From: tom@firstgearrevops.com.au
Subject: The graveyard your AEs call discovery

Hi Jess,

One pattern from your last earnings call stood out: the gap between pipeline volume and closed revenue widened again in Q3.

In every Ops-led GTM I’ve seen that gap, the cause was the same. Discovery had become a graveyard for deals that should never have entered pipeline in the first place.

No ask. Just wanted to put the framing in front of you in case it’s useful for the next board pack.

Tom

Four inputs, one message
01
The Book — the durable story
02
Signal learning — what is resonating now
03
Account insight — this buyer, this moment
04
Market trigger — what just happened in their world
The platform gets smarter for you

Every conversation teaches the platform a little more about which sections, which angles, which proof points actually land. So the messaging your team sends next week is sharper than this week. And the messaging next quarter is sharper than this quarter. The Book stays yours. The instinct for how best to tell it keeps getting better.

A platform that compounds.

Each product feeds the next. Navigation sharpens Chassis. Chassis sharpens Engine. The system does not plateau, it gets better with every deal.

See how Ignition activates it